Music Video Analysis (beabadoobee - Glue Song)

    ''Glue Song'' by beabadoobee is an indie-pop music video that has an intimate youthful and soft aesthetic, that would normally appeal to a niche audience, however, it has engaged a very large public, having over 55 million views. The main audience is Gen Z/ young adults who identify with themes of authenticity, gentle romance and yearning. The handheld, almost home-video visual style positions the viewer as a close observer of the artist's personal life, instead of a distant appeal that would separate the viewer from the artist, which further reinforces emotional connection and fan intimacy.

    In terms of representation, the video portrays love as natural, unfiltered and wholesome.  Baebadoobee is shown in everyday, casual environments, for example walking through suburban streets, spending time outdoors or being around family. This constructs an image of simplicity and sincerity and challenges over-glamourised  pop representations and instead embraces softness, vulnerability and overall an  indie approach. 

    The media language is deliberately minimalistic. It consists of warm colour palettes, having images with a high saturation filter, natural lighting and a slow editing rythm which emphasise the feeling of nostalgia. 

    Regarding institution, the video was released under Dirty Hit, which is a label known for alternative, artist-driven creatives. Their identity supports low budget and personal storytelling rather than the classic mainstream pop spectacle. This lets artists have control over their images and create a loyal audience that supports their authenticity.

    I really appreciate the raw representation that is showcased in this video and how close the audience can feel with the artist. I would like to consider this when creating my own music video!

Here is a link to the music video: beabadoobee - Glue Song (Official Music Video)