Settling: Genre, Narrative Convention & Constructing my protagonist

  Genre 

For my music video, I am aiming to work within the emotional/nostalgic music video genre, which is usually found within the Indie and Pop music genres. The song ''Matilda'' by Harry Styles is in itself an Indie Pop song. This type of song usually focuses on intimate storytelling, a reflective mood, and a visual aesthetic that evokes personal or collective memories. The genre often prioritises the mood and atmosphere over fast-paced action. Some common characteristics found in Indie Pop music videos are: cinematic techniques, soft colour grading and symbolic imagery.

Narrative Conventions &Constructing my protagonist

    Conventions refer to the way in which a thing is normally done, which creates a 'standard' for things.     Emotional music videos often follow a non-linear and impressionistic narrative that prioritises feelings, memories or the character's retrospective journey instead of a strict chronological storyline. This aligns well with my concept, as I want to explore the female character's emotional growth and nostalgia through personal experiences and childhood memories. Some elements I plan to include are:
    Emotional music videos often follow a non-linear or impressionistic narrative, prioritising feelings, memories, or a character’s internal journey rather than a strict chronological storyline. This aligns well with my concept, as I want to explore the female character’s emotional growth and nostalgia through childhood memories and personal experiences. Elements I plan to include:

-Archive footage & home videos (to provide an authentic glimpses into the character’s past, to creating a sense of closeness to the protagonist's narrative)

-Mixed media and illustrations: (to visually communicate emotions and abstract ideas that cannot be captured by the footage alone)

-Slow pacing and reflective shots: (to allow the audience to absorb the emotional tone and to put emphasis the character’s introspection)

-Symbolic visual motifs: (colours, props, and locations that reinforce themes of nostalgia, comfort, and self-discovery)

I inspired my choice of non-linear and impressionistic narrative from my previous research: Music Video Analysis (beabadoobee - Glue Song), as it has a non-linear narrative, but it still connects with the topic of the song, and matches the lyrics too.